Short run flexible packaging makes it easier for companies to quickly place products on the shelf and reduce costs. A short run is simply the production of a smaller packaging or label count, often in the form of single use or sample packs. Quick promotions have become a common marketing tactic and companies are updating branding frequently. As a result, short run printing has surged in popularity.
Flexible packaging has also increased due to the ability to market products using affordable materials such as film, foil, or paper. The option of short run flexible packaging allows your business to easily achieve small production counts at an optimal cost with the perk of high end graphics.
For instance, Amazon bases their business model on selling virtually anything that is available. If you want some incredibly obscure book, Amazon will offer it to you. They make more money from selling this choice rather than focusing on the most popular items, as traditional retailers do.
As more companies follow this line of thinking, companies are increasing their range of offerings. Special editions, re-releases and products aimed at a more niche audience are now commonplace. This is great news for the packaging industry.
This sort of packaging is not suited to the traditional packaging manufacturers who use wide web gravure equipment. It is better handled by narrow web flexo presses. They allow their customers to be incredibly flexible in the products that they offer. The Capital cost, cost of job origination, Set up times, Set up material wastes , all of the above are much lower for a Narrow to mid web flexo press compared to a wide web Gravure or CI flexo press
The Installation of a few hundred of such mid web presses doing short run work in the entire region is a proof enough that the system is commercially viable and effective. In India, UAE, East Africa, Eastern Europe, VINSAK has made multiple installs of Lombardi Flexo presses as well as VINSAK finishing equipment, thus ensuring that the convertors including Label printers have developed a new line of business that is hugely profitable and helps them recover investments must faster.
USAR for film and Tube
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